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Department of Cultural Heritage under the Ministry of Culture
ŠnipiškiĊ³ st. 3,
LT-09309 Vilnius,
Tel. +370 (5) 272 40 84
Fax +370 (5) 272 40 58
E-mail: chforum2007@heritage.lt

CULTURAL HERITAGE AND TOURISM:
POTENTIAL, IMPACT, PARTNERSHIP AND GOVERNANCE

PROGRAMME

Tuesday, 25 September 2007
Venue: Town Hall, Didzioji str. 31

14.00
Onsite registration
17.00

Official opening of the Forum.
Moderator Alfredas Jomantas

  • Minister of Culture of the Republic of Lithuania
  • Director of the Department of Cultural Heritage under the Ministry of Culture of the Republic of Lithuania
  • Representative from the Council of the Baltic Sea States
  • Chair of the Monitoring Group on Cultural Heritage in the Baltic Sea Region States
  • State Secretary of the Ministry of Economy of the Republic of Lithuania
18.30
Opening of poster exhibition on underwater cultural heritage
Opening of poster exhibition on coastal heritage "A Future for Our Past"
19.00
Welcome Reception


Wednesday, 26 September 2007
Venue:
Town Hall, Didzioji str. 31

SESSION 1

THE CURRENT SITUATION AND POTENTIAL OF CULTURAL TOURISM
Moderators: Justina Poskiene and Alfredas Jomantas

9.00
Introduction
9.10

Cultural tourism as a concept and as an approach
Keynote speakers:

  • Mike Robinson, Leeds Metropolitan University (United Kingdom)
    Culture Beyond Heritage: The Experiences of Cultural Tourism
30min
  • Gregory J. Ashworth, Groningen University (Netherlands)
    How do Tourists Consume Heritage Places? Examining the Assumptions
30 min
10.15
Coffee break
10.45
Keynote speakers:
  • Michel Thomas-Penette, European Institute of Cultural Routes (Luxembourg)
    Cultural Routes: a Frame for Implementing Joint Sustainable Trans-border Cultural Tourism Offers
30 min
  • Irena Vaisvilaite, Vilnius University (Lithuania)
    Cultural Heritage in Lithuania — Potential for Local and Territorial Initiatives
30 min
  • Francesco Ianniello, European Commission
    Point of View of the European Commission
10 min.
12.00–13.30
Lunch break

SESSION 2

CULTURAL TOURISM: BEST PRACTICES
Moderators: Justina Poskiene and Alfredas Jomantas

13.30
Case studies
  • Dag Myklebust, Directorate of Cultural Heritage (Norway)
    Contributing to heritage and assessing to tourism on a sustainable way
30 min
  • Torkel Molin (Sweden)
    Relations between Heritage and Entrepreneurs on Local and Regional Levels
20 min
  • Terje Nypan, Directorate of Cultural Heritage (Norway)
    The Economics of Built Heritage: Findings and Challenges
20 min
14.45–15.15
Coffee break
  • Anton Pärn, Ministry of Culture (Estonia)
    Estonian Manor Schools as the Development Engines of Cultural Tourism and Local Life
20 min
  • Grete Horntvedt (Norway)
    The Quality Mark "Olavsrosa"
20 min
  • Christa Ringkamp, HORTEC Berlin /Wörlitz (Germany)
    Garden Dreams in Saxony Anhalt and the Garden-network Germany
20 min.
16.30
Professional expertise supports integrated management of cultural heritage tourism Contributions of the four thematic seminars by the Baltic Sea Region Working Groups:
  • Building Preservation and Maintenance in Practice by Hans Sandstrom, architect, National Heritage Board (Sweden)
15 min
  • Coastal Culture and Maritime Heritage by Harald Hamre, keeper, Stavanger Maritime Museum (Norway)
15 min
  • Underwater Heritage by Bjorn Varenius, head of Department of Cultural Heritage, National Maritime Museum (Sweden)
15 min
  • Sustainable Historic Towns by Gisle Erlien, head of the Section for Urban and Local Development Plans, Directorate for Cultural Heritage (Norway)
15 min
17.30
Close of the first day
19.00
Reception


Thursday, 27 September

SESSION 3

FOUR WORKSHOPS FOR SHARING EXPERIENCES

8.30 Head-sets available
Meeting in different meeting rooms.


9.00-12.00

Discussions in parallel workshops:

THE FIRST WORKSHOP
Establishing Cultural Tourism in Towns

Moderators: Marija Dremaite and Tomke Lask
Venue: Town Hall, Didzioji str. 31

Urban heritage is a complex combination of different types of heritage in time and space. The aim of this workshop is to discuss how to use urban space, heritage, and cultural activities for the sustainable realisation of contemporary needs in a globalised society.

  • Monika Murzyn, International Cultural Centre(Poland)
    Tourism: a Great Chance or a Threat to Heritage? The Case of Cracow
20 min
  • Liutauras Kraniauskas, Municipality of Klaipeda (Lithuania)
    Discovering people, dead sites and consumption: cultural meanings of urban spaces in Klaipeda
20 min

9.00-12.00

THE SECOND WORKSHOP
Impact of Cultural Tourism on Rural Areas and Local Traditions

Moderators: Ewa Bergdahl and Loreta Skurvydaite
Venue: Town Hall, Didzioji str. 31
Authentic landscape, traditional food, local way of life, and heritage skills and crafts are basic components of sustainable tourism in rural areas. In order to achieve positive results, it is crucial to involve local communities in the process of developing cultural tourism and promoting heritage. The aim of this workshop is to discuss how to unite the efforts of business, the public sector, and local actors to achieve a positive impact on territories and the everyday life of local inhabitants.
  • Torunn Herje and Karin Soraunet (Norway)
    Cultural Heritage as an Engine for Local Development
25 min
  • Anja Praesto, Skara Regional Museum (Sweden)
    A Successful Tourism Concept of the Knight Arn
20 min
  • Magnus Skulason (Iceland)
    Traditional Turf Buildings and Historic Landscape: a Core of Cultural Tourism in Rural Areas of Iceland
20 min

9.00-12.00

THE THIRD WORKSHOP
Tourist Management of Cultural Heritage Sites
Moderators: Paula Wilson and Olga Zaliene
Venue:
Town Hall, Didzioji str. 31
Cultural monuments and sites attract tourists. These visitors need facilities like transport, accommodation, food, and extra comfort. The aim of this workshop is to discuss how to manage tourists at the monument or heritage site and to ensure good protection of heritage. All sectors are responsible for the protection of cultural heritage.
  • Jacob von Ehrenheim (Sweden)
    The Castle of Gröönsö at Lake Mälaren
20 min
  • Christa Ringkamp, HORTEC Berlin /Wörlitz (Germany)
    Garden Dreams in Saxony Anhalt and the Garden-network Germany
20 min
  • Dagnis Dedumietis (Latvia)
    Reconstruction of First World War fieldfortifications in Latvia as cultural tourism object
20 min

9.00-12.00

THE FOURTH WORKSHOP
Local, Regional and International Partnership
Moderators: Reidun Vea and Martynas Uzpelkis
Venue:
Guest House Domus Maria, Ausros Vartu str. 12

Cultural heritage is rooted in the local landscape and traditions. This is also valid
for cultural tourism. Partnership, networking, co-operation, and interdisciplinary
approaches are necessary to share experiences, enhance marketing and raise
financing. The aim of this workshop is to get inspiration for future cooperation and to
create new networks.
  • Fryderyk Tomala, Society of Museum Friends in Gdansk (Poland)
    Management of Lighthouses for Tourism
20 min
  • Anne Parikka, National Board of Antiquities (Finland)
    From Castle to Castle — Fortifications of War: Accessible Tourist Attractions of Peace
20 min
  • Thomas Hjelm (Sweden)

    Scandinavian Islands - the creation of a tourist destination based on sustainable nature and cultural heritage

20 min
12.00
Lunch
13.30
Presentation of a new documentary film "The Destiny of Lithuania's Parks and Gardens"
Venue:
Town Hall, Didzioji str. 31

Plenary session for conclusions
Moderator Alfredas Jomantas
30 min
14.00
Summaries of workshops

1. Establishing Cultural Tourism in Towns

15 min
2. The Impact of Cultural Tourism on Rural Areas and Local Traditions 15 min
3. Management of Cultural Heritage Tourism 15 min
4. Local, Regional and International Partnership 15 min
15.30
Panel summary for conclusions “General agreement of statement of heritage and cultural tourism for the Baltic Sea region”
16.30
Vin d’honneur and coffee
17.00

Guided walking tours in Vilnius

Meeting at a Town Hall square


Friday, 28 September 2007

EXCURSION

Background of the networks and the Forum activities:
The Ministers of Culture in the Baltic Sea States set up the Monitoring Group in 1997 to create and strengthen regional co-operation on cultural heritage. The first Baltic Sea Region Cultural Heritage Forum was held in Gdansk, Poland 2003, focused on costal heritage, and had the theme Baltic Sea Identity — Common Sea Common Culture. The 2nd Forum took place in Helsinki, Finland 2005, focused on urban heritage, and had the theme Urban Heritage — Common Privilege

More information about Baltic Sea region cultural heritage co-operation can be found at the website: www.baltic-heritage.net